Engaging the Community
During the year, the HKSI collaborated with various stakeholders and community partners to promote elite sports development in Hong Kong, implementing 646 community engagement programmes in 2017/18. In order to boost the visibility of elite sport and connect athletes with the community, access was provided to over 60,000 participants at the HKSI and to more than 220,000 at outreach events.
Highlights of the year included the HKSI Open Day on 27 and 28 January 2018. With over 4,500 members of the public enrolling for over two days of fun-filled activities, the event offered the opportunity for the participants to experience the HKSI’s world-class training venues for elite athletes, as well as to meet sports stars and learn about the training system and work of the HKSI.
The first day was exclusively designed for schools. Students from 46 schools and education organisations, including those under the HKSI’s Elite Athlete-friendly School Network and Partnership School Programme, toured the various world-class training facilities and took part in fitness tests, sports talks and athletes’ sharing sessions. The second day featured various activities such as a “Meet the Athletes” session, a “Sports Psychology Talk” and a series of sports demonstrations and tryouts. In addition, guided tours were organised to introduce the daily training environment of elite athletes. Participants were impressed by the HKSI’s comprehensive training system and all-round support provided for elite athletes.
The HKSI supported the Hong Kong Elite Athletes Association’s annual event – Run with Your Heart 2017 – on 31 December 2017. This attracted over 1,500 participants, and was officiated by the Hon Mrs Carrie Lam, the Chief Executive of the HKSAR. The HKSI provided both facilities and logistics support to the event. Participants enjoyed a fun day featuring relay running and had the chance to meet current and retired athletes.
To encourage public support for local sports and Hong Kong elite athletes, and to inspire talented young people to pursue their sporting dreams, the HKSI launched its official Facebook page, Instagram and YouTube channel during the first quarter of 2018. They were well received by sports fans and the public, and had attracted over 3,400 followers by 31 March 2018.
The public education programmes of the Jockey Club Athlete Incentive Awards Scheme were held during the year to encourage athletes and recognise their outstanding results at Major Games, and to inspire and drive the community, especially young people, to appreciate and support Hong Kong athletes. As part of the initiative, the “Support HK Sports Aces” Facebook page was officially launched in September 2017. A series of school visits commenced in November 2017, with 10 athletes from rugby, squash, table tennis, tennis and wushu visiting five local schools to share their experiences as elite athletes, and interact with students through games and demonstrations.
In addition, a total of 23 athletes were lined up as guests for sharing sessions, seminars and promotional activities for 35 organisations.
The HKSI continued working closely with the media during the year. In April 2017, a sports media luncheon was held, and attended by 23 media representatives, at which the newly appointed HKSI Chairman Dr Lam Tai-fai took the opportunity to share his vision for the HKSI. Another media luncheon was held in February 2018, during which Dr Lam met with 24 representatives from sports media, and provided an update on the latest development of elite athlete training and preparations for the 2018 Asian Games and Asian Para Games.
In 2017/18, the HKSI issued 31 media releases and invitations, arranged 136 interviews, and clipped 6,746 newspaper articles related to HKSI activities.
A total of HK$7.85 million in cash and in-kind sponsorships, and donations was secured during the fiscal year. This support was allocated directly to the HKSI’s programmes and Scholarship Athletes. The HKSI gratefully acknowledges the organisations listed below, all of whom generously assisted with the development of Hong Kong elite sport in 2017/18.
*In alphabetical order