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Sports Marketing & Sponsorship

Sports sponsorship has been one of the effective communication tools of many corporations in Hong Kong. Being the training base for elite and potential athletes, the Hong Kong Sports Institute (HKSI) organises a number of talent identification, training and development programmes which welcome corporate sponsorships.

Currently, the HKSI organises programmes such as Athlete Incentive Awards SchemeHong Kong Coach Education ProgrammeOutstanding Junior Athlete AwardsInternational Sports Science Symposium, etc.  Major sponsors of HKSI include The Hong Kong Jockey Club and Hang Seng Bank.

The Hong Kong Jockey Club Elite Athletes Fund (the Trust Fund) was established in 2004 to support elite athletes in Hong Kong. In 2013/14 the Trust Fund contributed HK$9.0 million to the HKSI for its Direct Financial Support to athletes, as well as a further HK$1.23 million as incentive payments for participation in Major Games.

Organised by the HKSI since 1994, the Athlete Incentive Awards Scheme provides cash awards to medal winners at seven Major Games.  Hang Seng Bank (“HSB”) began to sponsor the Scheme in 1996 to provide additional cash incentives to local athletes who achieve outstanding performances at the Olympic Games, the Paralympic Games and the National Games, and further included winning athletes at the East Asian Games commencing in 2005.  HSB extended its cash incentives to medallists at the Asian Games and Asian Para Games to further support the development of local sports in 2010.  To date, over HK$44 million has been awarded to 456 local athletes by the HKSI and HSB.

The Hong Kong Coach Education Programme (“HKCEP”) was established in 1991 with over 86,700 coaches benefited from its training and recognition programmes throughout the years.  The major components of the HKCEP include Coach Accreditation Programme, Continuing Coach Education Programme, School Coach Education Programme and Coaching Awards.

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To play a part in fostering elite athletes' development, you may simply send your donation cheque addressed to "Hong Kong Sports Institute Limited" attached with a cover note stating the donation target (e.g. “Hong Kong Sports Institute”, names of HKSI Elite Sports National Sports Associations, or individual HKSI Scholarship Athletes), and mail to:

Public Affairs & Marketing Department
Hong Kong Sports Institute
25 Yuen Wo Road
Sha Tin, N.T.
Hong Kong

The HKSI has charitable status under section 88 of the Inland Revenue Ordinance ( Should sponsors or donors need an official receipt of HK$100 or above for claiming tax deduction, please write down the contact information including name, telephone number and corresponding address on the cover note.  The HKSI would acknowledge sponsors and donors through many channels of the HKSI such as publications, website, display panel, etc.  HKSI publications include: HKSI Annual ReportsSports Excellence and Sports Bulletin, etc.

For more information about sponsorship, donation, advertising and naming rights of the HKSI programmes, please feel free to call us on 2681 6375 or write to

Should you want to receive the HKSI's information through email in the future, please register now.